Ebru Ercon was Creative Director of start up of this Fashion crossed with sport’s wear women’s wear Brand. WORK OUT LIFE undertakes global online retail only at present. Rebecca Quade, the CEO & Founder’s brief to Ebru was to create a relevant and fashion directional, highly functional, sport’s specific, versatile, collection of clothing that takes a contemporary woman through her daily activities with inter-changeable ease. The key business intention was to capture a percentage of the ever expanding women’s sports wear apparel customer base- WORK OUT LIFE is aimed at offering sport’s product to women who would purchase Alexander Wang, Celine, Acne and other fashion branded product that is sport’s inspired but actually these brands are referencing and, in the main, the product is not sport activity functional.
Creative Direction and Design of the Collaborative Range, ASOS Revive by Ebru Ercon. Revive is a collection that looks to the past at key moments in fashion history and relates them to contemporary trends. Ebru proposed to ASOS the concept of late 1980’s and early 1990’s inspired collection related particularly to dance scene of London from that time. Referencing the influence of sport’s wear on clubbing and music sub- culture. Ebru created the creative cirection and cesign of the 32 piece women’s wear collection that was shown at the external ASOS Press Day and sold online early April 2011. The range included: outerwear, denim, dresses, tops, t-shirts, footwear and accessories. Ebru also undertook fabric briefing/selection, creation of colour palette, print design, garment design, fabric to sketch, briefing to freelance pattern cutter and sample machinist to create in house samples for ASOS. The 1990′s references highlighted in the range are still relevant today.
As Creative Direction Manager of Puma by Hussein Chalayan, Ebru managed the creative direction and design team for the Hussein Chalayan and Puma collaboration collections. The 2 collections were designed at Hussein Chalayan’s design studio, UM (Urban Mobility) and Shala (Premium Yoga Range). The 3 specific seasons that Ebru worked on were AH11/SS12 and AH12 season. The role also involved collation of the Creative Direction reports and research for the direction of all Puma’s lines including Accessories/Footwear. Under Hussein Chalayan, Ebru directed and managed a team of 2 Women’s Wear Designer’s and 1 Men’s Wear Designer, who designed specifically the Hussein Chalayan branded ‘Urban Mobility’ range and the ‘Shala’ premium yoga range. Ebru and team briefed the sourcing and research of new developments and directional influences.
As Creative Director & Partner in New Power Studio, Ebru created a Unisex clothing brand and consultancy business with Men’s Wear stylist, Thom Murphy. The brand was swiftly selected to take part in the MAN-day at LFW in February 2009 , where they presented their initial AW 09/10 collection entitled “White Mice”. At New Power Studio, the focus was on sports related items, new takes on casual classics for both Men and Women. New Power Studio aimed for every item to be a bi-product of their presentations and the other mediums they used to express their ideas. The product was designed with an intention to be worn in that effortless sport’s wear ease, but also to have non-referenced or obvious inspirations. There was an element of humour and lighthearted-ness within the duo’s presentations.
As Creative Direction and Design Consultant Ebru’s role was Stella McCartney’s in house designer for her Adidas by Stella McCartney collaboration line. She worked alongside the Adidas team travelling to Germany frequently. Ebru’s responsibilities were research and clothing design and inspirational direction, store checks, sample buying, fabric and trim selection and development, print and logo tee direction and design, shoe and accessory direction and seasonal colour proposals. Ebru worked closely with the Creative Director to communicate her vision in a sportswear collection. Ebru endeavoured to successfully balance the aesthetic of a high-end brand such as Stella McCartney, with a mass sports specific brand like Adidas’s, commercial integrity.
Ebru Ercon was approached by Hector Castro, to be in-house Senior Women’s Wear Designer as part of his new re-launch team at Biba. The collection was well received and beautifully intricate.
After freelance consulting for Luella on the creative direction and research of her runway collections, Ebru was approached to go in-house and joined the team to add ready -to-wear pieces and separates to the existing mainly dress based collection. Understanding the Luella aesthetic and identity was key to the success of the A/W 2008 collection which has been cited by industry insiders and fans as one of her most successful shows. The brand was super fun to work on and it is a great shame that it’s not around today.
At Katie Hillier, Ebru worked as a Freelance Creative Direction & Design Consultant on key luxury women’s wear & accessories brands. Ebru collated and presented imagery, bought samples, constructed samples and draped items, created mock ups of bags, and was a key seasonal researcher for Katie Hillier. She successfully provided directions as visual documents relevant to each brand’s aesthetic which were then also further related to design and development of key hard wear, silhouettes, embroideries, fabrications, washes, finishes, styling inspiration, prints, graphics, trims and other key seasonal indicators. Ebru’s special ability is to place appropriate research and direction within an existing brand’s visual identity and to affectively offer new directions that are achievable and actually an enhancement of their existing product.
Post graduation from her MA at Central Saint Martin’s, Ebru Ercon designed and manufactured her own Women’s Wear collection. Ebru undertook research, design, sourcing all fabrics and trims, sampled, briefed and worked with pattern cutters, machinists and other freelance industry specialists to create a range built of 30-40 pieces. Ebru and team also organised press and show production, including obtaining sponsorship. Ebru also undertook the accessory and shoe design- working with young independent designers and makers who have now gone on to working at some of the world’s most prominent luxury brands. My wwas featured regularly in I-D, Dazed, The Face, V-mag, So-En, High Fashion and other relevant fashion press.